It’s not enough these days to have a website. You want to make sure your site also gets listed in the highest search engine results. SEO has extreme importance in the design and content on your website.
Without proper use, no one will know your site even exists. Best practices should stay at the forefront of your mind whenever adding texts or images or changing the layout or formatting.
In the long run, all those different components play a role in how you generate traffic. If you want to get positive results from your site setup, two elements you should familiarize yourself with are “dofollow” links and “nofollow” links when doing backlinks.
What is a DoFollow Link?
A dofollow link allows search engines to follow them and land on a specific website. It gives other web pages a backlink, which means when a website or blog links back to you with a dofollow link, online visitors and search engines can follow you.
It boosts SEO efforts. The best way to use dofollow links is to use a keyword as anchored text.
When you do this, you’re linking to any website or page using target words as your anchor texts. All links are dofollow unless you manually change them to nofollow links or a website setting changes it.
The links are followed by the crawlers of search engines to discover other pages by using standard links. In the SEO community, dofollow links give “link juice” which is necessarily a vote for the website’s quality.
This element is one of many different factors that help search engines determine the ranking of pages.
What is a NoFollow Link?
A nofollow link does not help web pages rank and doesn’t do much to add authority to the page by Google. You use nofollow links when you don’t want to allow any link juice to progress through it.
They are useful on your site when you don’t mind informing of the source for the link, but you want to refrain from supplying link juice to whatever page mentioned. The dynamic of nofollow link relationship is commensal — a peaceful coexistence where the user of the link benefits but with no harm, no foul or benefit to the linked source.
Why the SEO World Needs Them
The SEO world is still new to many people, who mistakenly might believe links offer nothing to websites. If you are among those individuals, you couldn’t be any further from the truth.
Backlinks get directed to your site. They make for nice SEO building blocks.
A decent number of backlinks on your page gives your site authority and shows its importance and relevance to online users and search engines; the more backlinks on your site, the higher your ranking with Google’s search results.
You don’t want to overdo it with backlinks because it can do more harm than good to your reputation with the many search engines.
Should You Bother With NoFollow Links to Your Site?
There’s a good and bad side to having nofollow links:
Nofollow attributes help to build trust with search engines because you are preventing them from connecting to poor sites the search engines don’t trust.
Nofollow also prevents comment spamming because most spammers only want to leave their shoddy comments on pages with dofollow aspects. To them, it’s a waste of time to leave comments on nofollow sites because it doesn’t build link juice.
Another good thing about nofollow links is that you won’t add to the reputation of spamming sites.
The downside of nofollow links is that it not only wards off spammers but it also discourages other bloggers and influential users from commenting.
The other bad thing about nofollow aspects on your site is that it makes it more difficult to gain link juice.
How to See if a Link Is DoFollow or NoFollow
To see the attributes of links on a page, select the “inspect element” which your web browser offers. It could take up a lot of your time going link by link, one by one using this method, although it is simple.
An alternative to this technique is to install an extension or add-on from Chrome or Firefox that will allow you to see quickly if a backlink is nofollow or dofollow.