Since Google Adsense is one of the more popular ways to serve dynamic ad content to target audiences, it’s important to understand how it works, what a click-through rate (CTR) is, and how to use Google Adsense to make money.
The CTR is the number of times an ad is clicked divided by the number of times the ad unit or page is viewed. In Google Adsense, you get paid by the click so placing the ad on your website in such a way that users find it interesting, helpful and that makes them want to click on it is the goal.
Both the advertiser and publisher benefits from the CTR because the better the ads do, the more revenue is generated for them. Since the CTR is important here, let’s explore some ways of boosting the rate.
9 Ways to Increase the CTR in Google Adsense
1. Who’s My Audience?
Think about who is coming to visit your website and why. Look at the page you intend to place Adsense ads on.
Where do you want the visitor’s focus to be on the page? How can you integrate the ads in such a way that it doesn’t interfere with the primary purpose of your website or its content?
By putting yourself in the visitor’s head, you can identify premium locations on your website where the ads might be placed in an unobtrusive way.
Positioning your ads is not only one of the most important aspects of Google Adsense participation but also one of the trickiest. You don’t want the ads to interfere with or overpower your website’s own content and you must ensure that your placement falls in line with the program’s policies.
Arranging your ads around the content your users came for often makes good sense. Placing them in such a way that they can be seen without scrolling, sometimes called “above the fold”, is also a good practice if possible with your site’s layout.
You’ll want to avoid placing the ads near your site’s navigation or any downloadable links you offer to avoid confusion.
3. Color and Format and Size… Oh My!
Color choices for your ad units are vital to your success. Will the colors you select blend in too much with your website for them to notice? Or it will it pop and catch their eyes?
Choose colors that make sense with your website and aren’t offensive to the viewer.
Some ad unit sizes have higher CTRs than others and there are several to select from for publishers in the program. Stay within what Google recommends and remember that sometimes, bigger is better.
4. Multiple Ad Units
As long as you don’t use more than is allowed within the program’s policies, multiple ad units could be a benefit to your website and earnings. Pages that use a lot text with no images or pages where only smaller units will fit make ideal choices.
5. Text and Image Based Ads
The program allows you to select either an image based or text based ad unit. Unless there’s a compelling reason to do otherwise, try the text and image based ad.
Using both options permits more advertisers to bid which increases the total cost per click (CPC). While you won’t see overnight results in making this change, over time you’ll notice a difference.
6. Use Keywords
Google uses keywords to produce search results and ads that are the most relevant for the given queries. Keywords can be words or short phrases used to communicate to the search engine what your content is about.
As long as your keyword usage in the Adsense ads doesn’t violate any of Google’s policies, using them may boost your results. Many experts recommend long-tail keyword usage over the use of standard keywords.
7. Responsive Layout
With more than half of all searches taking place on a mobile device, a responsive layout is not something that can easily be ignored. Responsive layout simply means that a given website is established to look good and function well across all devices and computers.
Ensuring that your website has a responsive layout not only lets you make the most of your Google Adsense participation, it positions you well for increasing traffic, building an audience, and boosting your bottom line via Google’s evolving search engine optimization (SEO) policies.
8. Prevent Ad Blindness
There are many tactics that can be used to prevent regular visitors to your site from growing accustomed to and eventually ignoring your carefully placed ads.
Rotate your ads
Blend your ads in with the colors and layout of your site
Rotate colors within your ads
Change up the number of ads used on pages where you can
9. Tinker, Tailor, Make it Better
If you do an amazing job on all of the above steps, it will still be necessary to make adjustments as needed. You’ll need to fine-tune your Google Adsense strategy one small change at a time until you arrive at a setup at that offers you maximum benefits.
The tips above can help you increase the revenue you make from the Google Adsense program as well as help build a larger audience and increase targeted traffic to your site.
With many using content management systems (CMS) like WordPress, the temptation is there to implement a plugin and allow it to handle ad placements for you. While the convenience the option offers is great, the results might not be as good as they could be if manipulated manually.
While there are many things about program participation that you can’t control, remember to make the most of items you can change and experiment with. Remember that what works for one website is not guaranteed to work on another.
Every situation and website is different. Find the best way to participate in Google Adsense for you, study your results, and make adjustments until you receive the results you desire.